Hi, I’m Mackenzie.

I’m a design director & manager based out of New York City.
I’m currently working for Capgemini.

Previously

BCG - Boston Consulting Group

Client-facing consulting, high fidelity proof of concepts & application design, pitches.

Warner Media (HBO Max / Max)

Started right before the launch of HBO Max and stayed through the building of Max. Design systems, identity & payments, acquisition & retention. A/B testing.

SiriusXM

In car experience design for Asian Pacific car brands.

Conduent - Consulting

Branding, pitching, proof of concepts.

IBM - Global Technology Services

Internal product design & branding, robust design system creation

IBM iX

Consulting arm at IBM. Enterprise design language systems, B2B apps, consumer facing experiences. Design thinking facilitator.

Noteable Projects

  • Digital Employee Experience

    Employee Experience Re-Design

    Redesigned the employee experience for a large Telecom company that has over 60,000 employees (corporate, retail, and customer care). Lead a design team of 5 designers.

  • HBO Max Winning Plan Picker

    Experimentation at HBO Max

    Designed A/B tests to iterate upon and optimize HBOMax.com as well as the HBO Max apps. Use data to drive design decisions. Winning test designs: redesign of the plan picker, redesign of the HBOMax.com homepage

  • AI Contact Center Experience Mapping

    AI Enhanced Contact Center Journeys

    Created 4 key user journeys for a large Telecom client highlighting how AI & Gen AI can enhance both the agent and customer experience. Additionally created key story vignettes & sample user interfaces.

  • Limited Free Experience Page

    Limited Free Experience

    Designed the limited free experience, which gives non-subscribers the ability to watch content for free in the HBO Max apps. Designed the right moments to promote sign up & authentication.

  • Figma artboard of userflows

    HBO Max with Ads

    Designed HBO Max’s capability to support multiple sku’s. Created a plan picker in app, updated settings and created user flows to allow seamless plan switching.

  • FIFA World Cup Highlight Machine

    FIFA World Cup Highlight Machine

    Created a unique video viewing experience that allowed fans to curate their own highlight reels in real time. Utilized AI to find the most interesting and exciting clips.Fox Sports won a Sports Emmy for Outstanding Media Coverage for the World Cup that included The Highlight Machine.

  • CEMEX Design Language System

    Worked on a team to create CEMEX’s first Design Language System. Rebranded CEMEX.com and created international digital style guides.

  • Wireframe

    SiriusXM In Car Experience Design

    Worked with a large automotive partner to develop out SiriusXM for multiple models of their 2023 car series. Created wireframes & high fidelity prototypes for user testing sessions.

  • Image of Store Overview

    Retail Platform for Consumer Goods

    Created a new Salesforce Platform for customers of a consumer goods company to manage their account and relationship. Managed a team of 2 designers.