Hi, I’m Mackenzie.

I’m a design director & manager based out of New York City.
I’m currently working for Capgemini.

Previously

BCG

Client-facing consulting, high fidelity proof of concepts & application design, pitches.

Conduent

Branding, pitching, proof of concepts.

Warner Media (HBO Max & Max)

Started right before the launch of HBO Max and stayed through the building of Max. Design systems, identity & payments, acquisition & retention. A/B testing.

IBM GTS

Internal product design & branding, robust design system creation

SiriusXM

In car experience design for Asian Pacific car brands.

IBM iX

Consulting arm at IBM. Enterprise design language systems, B2B apps, consumer facing experiences. Design thinking facilitator.

Noteable Projects

  • HBO Max Winning Plan Picker

    Experimentation at HBO Max

    Designed A/B tests to iterate upon and optimize HBOMax.com as well as the HBO Max apps. Use data to drive design decisions. Winning test designs: redesign of the plan picker, redesign of the HBOMax.com homepage

  • Limited Free Experience Page

    Limited Free Experience

    Designed the limited free experience, which gives non-subscribers the ability to watch content for free in the HBO Max apps. Designed the right moments to promote sign up & authentication.

  • Figma artboard of userflows

    HBO Max with Ads

    Designed HBO Max’s capability to support multiple sku’s. Created a plan picker in app, updated settings and created user flows to allow seamless plan switching.

  • FIFA World Cup Highlight Machine

    FIFA World Cup Highlight Machine

    Created a unique video viewing experience that allowed fans to curate their own highlight reels in real time. Utilized AI to find the most interesting and exciting clips.Fox Sports won a Sports Emmy for Outstanding Media Coverage for the World Cup that included The Highlight Machine.

  • CEMEX Design Language System

    Worked on a team to create CEMEX’s first Design Language System. Rebranded CEMEX.com and created international digital style guides.

  • Wireframe

    SiriusXM In Car Experience Design

    Worked with a large automotive partner to develop out SiriusXM for multiple models of their 2023 car series. Created wireframes & high fidelity prototypes for user testing sessions.